Turning Indian exports into lasting global partnerships.
I help importers worldwide source coco peat & coir, turmeric & curcuma, frozen vegetables and industrial materials from India — without the quality gaps, missed deadlines and broken promises that come with the wrong supplier.
28 years, one operating philosophy.
I started as a Senior Engineer and worked my way up to Global Business Head, and I now serve as Marketing Director at Matsya Global. Along the way I spent 18 years inside Tata Steel's project finance, procurement and logistics functions — the kind of discipline that shapes how I run every trade relationship since.
I understand the frustration of low-quality materials, inconsistent supply and slow communication from manufacturers with limited capacity. That's why I work with production partners who bring honesty, reliability and a real sense of partnership to every deal — whether you're sourcing coco peat, turmeric, frozen vegetables or industrial materials.
I hold a postgraduate degree in International Business, Trade & Commerce from the Indian Institute of Foreign Trade, and I'm based in Jharkhand, India, working hybrid out of Delhi. I also mentor new exporters through the Being Exporter community, and was featured in The Economic Times' spotlight on entrepreneurs building global startups.
Six categories, one point of contact.
Every category below is backed by direct operating experience — not a catalogue I forward from someone else.
Coco Peat & Coir
Coir blocks, coco peat, coir pith compost and grow bags, sourced and graded for horticulture, landscaping and hydroponics importers.
Enquire →Turmeric & Curcuma
Whole turmeric, turmeric powder and high-curcumin lots for food, pharma and cosmetic buyers — built on three years leading turmeric exports at Touch2cloud Exim.
Enquire →Frozen Vegetables & Sweet Corn
Frozen peas, sweet corn and mixed vegetables, cold-chain managed from farm through to container loading.
Enquire →LDPE Sheets & Packaging
Industrial LDPE sheeting for agricultural and construction use, sourced and quality-checked to your specification.
Enquire →Steel & Industrial Materials
Steel and industrial materials sourcing, backed by 18 years inside Tata Steel's own manufacturing and supply chain.
Enquire →Trade Compliance & Documentation
Export regulation, quality assurance and documentation support, so your shipment clears without surprises at the other end.
Enquire →Handicrafts & Home Décor
Wooden décor, Jaipur Blue Pottery, epoxy resin tableware and hand block printed textiles, sourced through Friends Origin in Jaipur.
Enquire →Ventures I've built.
Two brands running alongside my export work — one in physical goods, one in software.
Friends Origin
A Jaipur-based sourcing partner for premium handmade Indian products — wooden décor, Jaipur Blue Pottery, epoxy resin tableware and hand block printed textiles — for boutique retailers and importers worldwide. Operated under HeartfulCraft International Pvt. Ltd.
Visit Friends Origin →EximNinja — Business OS
An all-in-one business automation platform built for Indian businesses — CRM, WhatsApp automation, e-commerce, GST invoicing and analytics, replacing 10+ tools with one platform.
Visit EximNinja →Press & recognition.
"Ajay Kumar, an entrepreneur from Jamshedpur, Jharkhand, made the bold decision to leave his 18-year career with the Tata Group and enter the world of international trade. As the first entrepreneur in his family, he joined the 'Being Exporter' program, where mentorship from Bhagirath Goswami helped him transition from corporate life to a thriving export business."
Glimpses of the export journey.
The best-performing clips from Instagram, LinkedIn and YouTube — real packing floors, ports and quality checks, picked by view count, not by guesswork.
Engineer to Global Business Head — the long way round.
Leading global outreach and partnerships — working with importers, dealers and distributors to supply coir blocks, coco peat, LDPE sheets and frozen vegetables worldwide.
Built and scaled turmeric and curcuma export operations from the ground up — progressing from Export Manager to International Business Specialist to Global Business Head over three years, growing premium turmeric and curcuma trade into global markets.
Cross-functional expertise in Project Finance, Budget Monitoring, and Import & Logistics of Project Cargo across Tata Steel's steel and cold-rolling operations.
Eight years building cross-functional expertise in project finance and budget monitoring — the foundation the rest of the career was built on.
What two decades of trade actually teaches you.
Let's talk trade.
Tell me what you're importing and where you're shipping to. I'll reply directly — no call centre, no hand-off to someone who's never touched your category.