🌏 28+ Years · International Trade & Export Leadership

Turning Indian exports into lasting global partnerships.

I help importers worldwide source coco peat & coir, turmeric & curcuma, frozen vegetables and industrial materials from India — without the quality gaps, missed deadlines and broken promises that come with the wrong supplier.

Coco Peat & Coir Turmeric & Curcuma Frozen Vegetables
📰 Featured in The Economic Times — "Being Exporter: Empowering Entrepreneurs to Build Global Startups"
Ajay Kumar, international trade and export leader
🏆18 YearsTata Steel Limited
🌾Global Business HeadTouch2cloud Exim
28+Years Experience
3Export Categories Led
18Years at Tata Steel
PGInternational Trade, IIFT
Ajay Kumar portrait
Who I am

28 years, one operating philosophy.

I started as a Senior Engineer and worked my way up to Global Business Head, and I now serve as Marketing Director at Matsya Global. Along the way I spent 18 years inside Tata Steel's project finance, procurement and logistics functions — the kind of discipline that shapes how I run every trade relationship since.

"An importer's pain is my pain." — the philosophy behind every shipment I put together.

I understand the frustration of low-quality materials, inconsistent supply and slow communication from manufacturers with limited capacity. That's why I work with production partners who bring honesty, reliability and a real sense of partnership to every deal — whether you're sourcing coco peat, turmeric, frozen vegetables or industrial materials.

I hold a postgraduate degree in International Business, Trade & Commerce from the Indian Institute of Foreign Trade, and I'm based in Jharkhand, India, working hybrid out of Delhi. I also mentor new exporters through the Being Exporter community, and was featured in The Economic Times' spotlight on entrepreneurs building global startups.

What I help you source

Six categories, one point of contact.

Every category below is backed by direct operating experience — not a catalogue I forward from someone else.

Friends Origin branded 5 kg compressed coco peat block
🌴

Coco Peat & Coir

Coir blocks, coco peat, coir pith compost and grow bags, sourced and graded for horticulture, landscaping and hydroponics importers.

Coir BlocksGrow BagsHydroponics
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Sun-dried whole turmeric fingers, export grade
🟡

Turmeric & Curcuma

Whole turmeric, turmeric powder and high-curcumin lots for food, pharma and cosmetic buyers — built on three years leading turmeric exports at Touch2cloud Exim.

Whole TurmericCurcuminOrganic
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Fresh strawberries and sweet corn kernels, colourful produce ready for freezing
🌽

Frozen Vegetables & Sweet Corn

Frozen peas, sweet corn and mixed vegetables, cold-chain managed from farm through to container loading.

Frozen PeasSweet CornCold Chain
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LDPE plastic sheeting laid across an agricultural field
📦

LDPE Sheets & Packaging

Industrial LDPE sheeting for agricultural and construction use, sourced and quality-checked to your specification.

LDPEIndustrial
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Stacked steel coils in an industrial warehouse
🏗️

Steel & Industrial Materials

Steel and industrial materials sourcing, backed by 18 years inside Tata Steel's own manufacturing and supply chain.

SteelUtensils
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Shipping containers stacked at a busy export port
📋

Trade Compliance & Documentation

Export regulation, quality assurance and documentation support, so your shipment clears without surprises at the other end.

Regulatory ComplianceQADocumentation
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Hand-painted Jaipur Blue Pottery bowl
🎁

Handicrafts & Home Décor

Wooden décor, Jaipur Blue Pottery, epoxy resin tableware and hand block printed textiles, sourced through Friends Origin in Jaipur.

Jaipur Blue PotteryWooden DécorTextiles
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In the news

Press & recognition.

THE ECONOMIC TIMES · Ahmedabad ET Startup Day Special · 16 Jan 2025
Ajay Kumar
"Ajay Kumar, an entrepreneur from Jamshedpur, Jharkhand, made the bold decision to leave his 18-year career with the Tata Group and enter the world of international trade. As the first entrepreneur in his family, he joined the 'Being Exporter' program, where mentorship from Bhagirath Goswami helped him transition from corporate life to a thriving export business."
"Being Exporter: Empowering Entrepreneurs to Build Global Startups"
Being Exporter YouTube video thumbnail
Mentor, Being Exporter I mentor exporters through the Being Exporter community — watch a student success story from the program on YouTube.
Behind the shipment

Glimpses of the export journey.

The best-performing clips from Instagram, LinkedIn and YouTube — real packing floors, ports and quality checks, picked by view count, not by guesswork.

YouTube ▶ 736 views
How to Pack Pomegranates for Export — the channel's most-watched Short. Watch on YouTube →
Instagram 👁 225 views
Reefer Temperature Logger — the account's most-viewed reel. View on Instagram →
LinkedIn 👁 12.6K impressions
How to Pack Pomegranates for Export — Ajay's top LinkedIn post. View on LinkedIn →
Career timeline

Engineer to Global Business Head — the long way round.

Jul 2025 – Present
Marketing Director
Matsya Global · Delhi, India (Hybrid)

Leading global outreach and partnerships — working with importers, dealers and distributors to supply coir blocks, coco peat, LDPE sheets and frozen vegetables worldwide.

Sep 2022 – Jul 2025
Global Business Head (from Export Manager)
Touch2cloud Exim Pvt. Ltd. · Jamshedpur, India

Built and scaled turmeric and curcuma export operations from the ground up — progressing from Export Manager to International Business Specialist to Global Business Head over three years, growing premium turmeric and curcuma trade into global markets.

18 Years
Head of Department
Tata Steel Limited · Jamshedpur, India

Cross-functional expertise in Project Finance, Budget Monitoring, and Import & Logistics of Project Cargo across Tata Steel's steel and cold-rolling operations.

Aug 1996 – Feb 2005
Senior Engineer
M N Dastur & Company · Jamshedpur, India

Eight years building cross-functional expertise in project finance and budget monitoring — the foundation the rest of the career was built on.

🎓 Postgraduate Degree, International Business / Trade / Commerce
Indian Institute of Foreign Trade · 2000 – 2002
Core expertise

What two decades of trade actually teaches you.

International Trade Procurement Quality Assurance Regulatory Compliance Project Finance Budget Monitoring Import & Export Logistics Cold Chain Management Export Documentation
Ready to source with confidence?

Let's talk trade.

Tell me what you're importing and where you're shipping to. I'll reply directly — no call centre, no hand-off to someone who's never touched your category.

This opens your email client with the details above, addressed directly to Ajay.

Chat with Aayushi →